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Tourism Marketing Advisor

Laos
12 Month | Start Date between Jun – Aug 2017

Laos Group Photo

Location Vientiane, Laos

Start Date Jun - Aug 2017 (flexible)

Length of Placement 12 Months

Language Requirements English

English Reading: Level 5, Writing: Level 5, Speaking: Level 5

Language Scale: http://www.cusointernational.org/languageratingscale

 

Open to Canadian Citizens and Permanent Residents only

 

The Volunteer’s Role

 

The Champasak Tourism Business Promotion (CTBP) project will end its first phase in December 2016 and will enter the second phase under the umbrella of a regional Mekong Inclusive Growth and Innovation Program (MIGIP-T), which has a specific focus on tourism destination management in Southern Laos and Southern Cambodia.

MIGIP-T is in particular need for three specific advisory profiles (as Cuso International volunteers) in order to institutionalize results achieved so far and in order to up-scale positive results further throughout Laos. This placement is one of those three roles.

  1. Tourism Marketing Advisor: With the winning of the PATA CEO award, Southern Laos has also won a digital marketing campaign from TripAdvisor valued at USD 0.5 Mio. In order to optimally support work of this campaign on the ground and accompany local stakeholders, an international tourism marketing professional with particular expertise in digital marketing is required.
  2. Tourism entrepreneurship (and investment promotion) Advisor
  3. Destination Management Network Advisor

As a volunteer, you will:

- Liaise with Southern Laos digital marketing support company Digital Monkey and support implementation of strategy on the ground in Southern Laos

- Liaise with TripAdvisor and support implementation of digital marketing campaign on the ground in Southern Laos

- Facilitate meetings of the Southern Laos marketing task force and support them in the implementation of the overall destination marketing plan

- Organize fam trip (Familiarization Trips) for travel writers and bloggers in Southern Laos

- Develop content for Southern Laos and actively place content in different journals, airline in-flight magazines, blogs, etc.

- Contribute to the VOICE project broader strategy implementation and identify measures to address gender and inclusion within the placement. VOICE is particularly concerned with gender equality between men and women, women’s economic and social empowerment, inclusion of indigenous minority groups, prospects for under employed youth and development prospects for disadvantaged rural communities in Laos.

Essential Academic Qualifications:

Degree (preferably Masters) in Tourism Marketing, Tourism Management or Marketing

Essential Academic Qualifications:

- Work experience related to marketing in the tourism industry
- Strong command and understanding of social media and digital marketing tools
- Experience of working with private sector partners
- Track record in capacity building and advisory
- Strong IT skills  
- Good understanding of standard project cycle management tools and methods

About Our Partner

 

Swisscontact

Swisscontact started its work on tourism destination development and management in Laos in 2013 with the Champasak Tourism Business Promotion (CTBP) Project in the South of the country. The overall goal of the project is to contribute to improved livelihoods (income, job opportunities and other livelihood assets) in Southern Laos through an increased competitiveness of the tourism sector. The competitiveness of the sector is evidenced by an increase in number of tourists, an increase in length of stay and spending per day, as well as by an improved performance of SMEs in the sector. The four main intervention areas of the project are as follows:

Intervention area 1: Skills Development

Intervention area 2: Product Development

Intervention area 3: Marketing, promotion and information management

Intervention area 4: Destination Management

A profile of Swisscontact as a global organization is included as an uploaded document at this site and further details are also available at: www.swisscontact.org and www.swisscontact.org/mekong

 

Terms and Conditions

 

Cuso International terms and conditions allow you to lead a modest and healthy lifestyle while being effective in your placement. This support package will cover basic living expenses for one volunteer and is not intended to cover home-based expenses (ex. loans, support payments, etc.) or luxury items such as imported items in placement or international personal travel.

 

Support Package

- Modest monthly living allowance (varies depending country)

- Accommodation while in placement

- Return airfare and visa/work permit costs

- Cost of required vaccinations, antimalarial medication and health insurance

- Pre-departure training and in-country orientation

- Travel and accommodation for reintegration debriefing weekend

- Modest support for accompanying partners and dependents going on placement with you for 12 months or longer

- Access to Employee Assistance Program while in placement and upon return

- Cuso International assessment day (Candidates must cover the first $200 of the most cost-effective travel expenses and all accommodation costs).

- Travel and accommodation for the five-day pre-departure training course and for in-country orientation

 

Fundraising

We ask each volunteer, regardless of placement length, to raise $2,000. All volunteers receive support from Cuso International to help achieve the goal through fundraising. If the volunteer chooses not to fundraise or is unable to achieve the fundraising goal, he/she can make a one-time donation or become a monthly donor to support our work.

 

E-volunteering

Depending on the nature of the placement volunteers are encouraged to provide e-volunteering support to the local partner or Cuso International before or after the field placement.

 

Residency and Citizenship  

 

Residency

The majority of Cuso International volunteer applicants are residing in Canada at the time of application and during the pre-departure process. Occasionally we received applications from volunteer applicants who are residing outside of Canada at the time of application. In both instances, between your application date and placement start date, we must be able to contact you and you must be able to contact us easily and promptly throughout the process.

We may require your passport and would need to be aware of your current place of residence and any travel plans you may have during this time. You will also require unrestricted access to Canada during this time for assessment and training, as applicable.

 

Citizenship

Leaving your country of residence can have significant effects on your citizenship status in that country. It is your responsibility to research the consequences of travelling to Canada during the pre-departure process if you are living outside of Canada and of leaving your country of residence for a placement with the immigration authority where you live.

By applying to this placement, you accept full responsibility for any consequences related to your citizenship, residency and immigration status or penalties as a result of travel to an assessment day, training course, international placement or other Cuso International related travel.

You  must  check the implications that apply to you, but examples include:

  • Canadian permanent residents may need to make arrangements with immigration authorities before travelling. These arrangements allow them to travel without risk to their status in Canada. Without them, residency status may be withdrawn.
  • Citizens of other countries, including those visiting Canada on a visa, may have travel restrictions.