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Tourism Marketing Advisor

Philippines
6 Month | Start Date between Mar – May 2017

Philippines

 

Location Manila, Philippines

Start Date Mar – May 2017 (flexible)

Length of Placement 6 Months

Language Requirements English

English Reading: Level 5, Writing: Level 5, Speaking: Level 4

Language Scale: http://www.cusointernational.org/languageratingscale

 

Open to Canadian Citizens and Permanent Residents only

 

The Volunteer’s Role

 

The volunteer will support GK Mabuhay Social Enterprise Inc. in developing marketing plans and a strategy to promote community-based tourism agencies in both foreign and local markets.

Improvement in GK Mabuhay’s marketing plan/strategies should result in increased tour bookings to different GK communities that translate to more sales for GK Mabuhay, in addition to steady income and employment opportunities for each GK community.

While the volunteer will work primarily to support GK Mabuhay, they will also have the opportunity to advise other social enterprises on GK Enchanted Farm and other Cuso International Philippine partners on marketing.

As a volunteer, you will:

The volunteer will support GK Mabuhay Social Enterprise Inc. in developing marketing plans and a strategy to promote community-based tourism agencies in both foreign and local markets.

 

Improvement in GK Mabuhay’s marketing plan/strategies should result in increased tour bookings to different GK communities that translate to more sales for GK Mabuhay, in addition to steady income and employment opportunities for each GK community.

While the volunteer will work primarily to support GK Mabuhay, they will also have the opportunity to advise other social enterprises on GK Enchanted Farm and other Cuso International Philippine partners on marketing.

Essential Academic Qualifications:

University Degree in Business Administration, Marketing, Tourism, Travel and Hospitality Management or related disciplines

Essential Academic Qualifications:

- At least 3-5 years’ experience in tourism marketing, market research, development of marketing materials, branding, on travel and tourism

- Experience in developing marketing, business plan and conducting market research

- Knowledge of community-based tourism and tourism market

- Training skills

About Our Partner

 

GK Mabuhay Social Enterprise

GK Mabuhay is a private social enterprise created in 2014 as a side branch of The Gawad Kalinga Community Development Foundation, Inc. GK Mabuhay is promoting community tourism through the GK villages and aims to develop the 2,500 GK villages around the country into alternative tourist destinations because of each community’s unique beauty, warmth, and generosity of the residents. GK village is a relocation site developed by GK Foundation for informal settlers and urban poor families from different areas.

GK Mabuhay has a board separate from the GK Foundation, with different stockholders. 75% of the total business capital is contributed by GK Enchanted Farm and the remaining 25% from individual investors. The daily management and operations are managed/supervised by the executive director who is supported by 3 office full-time staff. As a start-up, GK Mabuhay is operating out of GK Foundation office, with a small working area that staff and volunteers use.

As a social enterprise, GK Mabuhay donates a certain percentage of the registration/tour fees to the host community. The money that each community receives from the tours is used to start their own social enterprise or fund other community development projects. GK Mabuhay also donates 15% of its income to GK Foundation to support some of its projects or cover administration costs.

 

Terms and Conditions

 

Cuso International terms and conditions allow you to lead a modest and healthy lifestyle while being effective in your placement. This support package will cover basic living expenses for one volunteer and is not intended to cover home-based expenses (ex. loans, support payments, etc.) or luxury items such as imported items in placement or international personal travel.

 

Support Package

- Modest monthly living allowance (varies depending country)

- Accommodation while in placement

- Return airfare and visa/work permit costs

- Cost of required vaccinations, antimalarial medication and health insurance

- Pre-departure training and in-country orientation

- Travel and accommodation for reintegration debriefing weekend

- Modest support for accompanying partners and dependents going on placement with you for 12 months or longer

- Access to Employee Assistance Program while in placement and upon return

- Cuso International assessment day (Candidates must cover the first $200 of the most cost-effective travel expenses and all accommodation costs).

- Travel and accommodation for the five-day pre-departure training course and for in-country orientation

 

Fundraising

We ask each volunteer, regardless of placement length, to raise $2,000. All volunteers receive support from Cuso International to help achieve the goal through fundraising. If the volunteer chooses not to fundraise or is unable to achieve the fundraising goal, he/she can make a one-time donation or become a monthly donor to support our work.

 

E-volunteering

Depending on the nature of the placement volunteers are encouraged to provide e-volunteering support to the local partner or Cuso International before or after the field placement.

 

Residency and Citizenship  

 

Residency

The majority of Cuso International volunteer applicants are residing in Canada at the time of application and during the pre-departure process. Occasionally we received applications from volunteer applicants who are residing outside of Canada at the time of application. In both instances, between your application date and placement start date, we must be able to contact you and you must be able to contact us easily and promptly throughout the process.

We may require your passport and would need to be aware of your current place of residence and any travel plans you may have during this time. You will also require unrestricted access to Canada during this time for assessment and training, as applicable.

 

Citizenship

Leaving your country of residence can have significant effects on your citizenship status in that country. It is your responsibility to research the consequences of travelling to Canada during the pre-departure process if you are living outside of Canada and of leaving your country of residence for a placement with the immigration authority where you live.

By applying to this placement, you accept full responsibility for any consequences related to your citizenship, residency and immigration status or penalties as a result of travel to an assessment day, training course, international placement or other Cuso International related travel.

You  must  check the implications that apply to you, but examples include:

  • Canadian permanent residents may need to make arrangements with immigration authorities before travelling. These arrangements allow them to travel without risk to their status in Canada. Without them, residency status may be withdrawn.
  • Citizens of other countries, including those visiting Canada on a visa, may have travel restrictions.